Social Media & Crisis Communication

Unfortunately, a crisis can happen at any time.

When Hurricane Sandy hit land, social media became a crucial communication channel, providing real-time, highly-localized updates as the storm unfolded. Even official communications from New York Mayor, Michael Bloomberg, were distributed on social media.

One of the major lessons learned during this crisis was the importance of social communication. GTE Financial is on Facebook, yes, mainly to engage in a fun way, but we also know now that it can be a powerful tool for connecting to your money in a time of need.

We encourage you to 'Like' GTE on Facebook - for the fun stuff, but also as we've seen, for the critical times when we really need to be in touch.

Also, learn more about GTE Ready, providing tips on staying safe and accessing your money!

Be Connected to GTE on Facebook

News Articles:

Crisis Communication & Sandy Social Media Saved My Town