Mandy Zurbrick, SVP and Chief Marketing Officer, has been with GTE Financial since 2006, starting as director of the department, then vice president, and promoted to senior vice president in 2016. She is responsible for all activities related to conceptualizing and implementing market strategy designed to achieve organizational growth goals and initiatives. In addition, she develops and implements the marketing plan, including strategic direction for advertising, public relations, brand positioning and awareness, product development, member communication, center layouts and design, market penetration, market research and analysis, and new market planning, ensuring alignment with the strategic plan.
Since her arrival at GTE Financial, Zurbrick has implemented an email marketing program and a social media strategy and led the organization through a rebranding initiative. She has also developed a formidable team that has won numerous national awards for excellence in marketing. Prior to joining GTE Financial, Zurbrick held a marketing leadership role within the technology industry, at Amherst Technologies and Computer Associates. She received a Bachelor of Science degree from Wright State University, majoring in Marketing and Management.