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Community Impact

Building Up Those We Serve

You are what you do.

At GTE Financial, we are a low-income designated credit union that has faithfully served as a Community Development Financial Institution for 8 years, since 2013.

But what does that really mean?

For GTE, it means hundreds of thousands in annual charitable donations, thousands of hours of financial counseling and volunteer work, high-paying and rewarding careers, affordable lending, beneficial products and services and an unwavering commitment to improve lives and strengthen communities!

As a previous CDFI, GTE has proudly put over $6.7 Million in awarded funds to work, expanding economic opportunities for underserved people and communities, with a special focus on the growing Latino and Hispanic Community in Tampa Bay.

Supported directly by the Board of Directors, an annually elected body of GTE members that are unpaid volunteers, GTE formally adopted ‘Inclusion’ and ‘Diversity’ within Strategic Guidance in 2019. Before DEI was vastly adopted…we made it a part of who we are—No matter race, color, age, gender, background, or level of wealth, you will have a home at our credit union.

GTE positively impacts 41,261 Hispanic members (18.5% of total membership), 183 Latino employees (36% of our total employee base) and a Latino/Hispanic community that comprises 26% of the population in Tampa (Census) with nearly 26% of Hispanic residents living below the poverty line (Welfareinfo.org) in a high growth Latino/Hispanic market disproportionally impacted by COVID-19.

We believe stronger communities are essential to a brighter future…that’s why we are passionately relentless about putting in the work.


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$4.4 million donated to charity since 2010

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21,000 hours volunteered since 2010

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52% of our employees reflect the diversity of the communities we serve

Boards We Serve On

boysgirlsclub

Boys and Girls Club
Tampa Bay

Brian Best & Lori Liburdi

edc

Hillsborough Economic Development Council

Brian Best

lifelink

LifeLink Advisory Board

Jasiel Legon

tighten

Tighten The Drag Foundation

Chad Burney


ymca

Campo Family YMCA

Dona Svehla


hispanicchamber

Hispanic Chamber of Commerce

Cynthia Colon


mosi

MOSI

Holly Markham


trinity-cafe

Trinity Café

Priscilla Abreu


cuna

CUNA Board

Brian Best


hydepark

Hyde Park Community Fund

Rolfe Thompson


nextgen

Next Generation Tech

Kyle Donovan


unitedway

United Way

Tabitha Roach


cunacouncils

CUNA HR & Organizational Development Council

Jasiel Legon


hydeparkpres

Hyde Park Preservation, Inc.

Rolfe Thompson


southesternguide

Southeastern Guide Dogs Walkathon

Mandy Zurbrick


usf

USF Business School Executive Advisory Committee

Brad Baker


cunacouncils

CUNA Operations, Sales & Service Council

Marie Campbell


juniorachievement

Junior Achievement

Brian Best


tbchamber

Tampa Chamber of Commerce

Jennifer Maxfield


wheels

Wheels of Success

James Esner


georgeedgecomb

George Edgecomb Bar Association

Marie Campbell


kidsplace

Kids Place of Brandon

Dean Clark


tbchaptercu

Tampa Chapter of Credit Unions

Holly Markham


womenunited

Women's United

Tabitha Roach


hccf

HCC Foundation

Scott Goldbach


latino

Latino Coalition of
Tampa Bay

Cynthia Colon


pal

Tampa Police Athletic League

Manny Aguilar

Employee Diversity

Over the last nine years, GTE has been recognized in Forbes for wellness initiatives and awarded Tampa Bay Times’ Top Places to Work (8 times total, 6 times consecutively) and Tampa Bay Business Journal’s Best Places to Work (8 times total and consecutively). GTE has focused on DEI within the workforce, with the current headcount at 52% minority. GTE's board, leadership, and staff all reflect the diversity in the communities we serve. We invest in our employees by providing training and leadership programs to further skills development and career path progression. We are pleased to report that today 65% of promotions are minorities compared to 44% in 2017, a 48% increase. GTE ensures minorities are represented and heard at all levels throughout the organization as well as in the decision-making process. Tampa Bay has a rich and diverse history, and we strive to honor that. We are committed to the Hispanic market and each year we are making strides in our impact. By employing the right people, we ensure we can effectively serve the community. We understand their needs, speak their language, and support them throughout their financial journey.

Reaching Those Who Need It Most

In 2020, S&P reported historic closures in the banking industry; 3,324 banks closed with only 1,040 openings, often leaving distressed areas without mainstream financial options. Underserved areas then disproportionally turn to check-cashing with exorbitant pricing to gain access to funds. GTE is dedicated to changing this!

57% of GTE Branches
Are In CDFI Areas of Investment

> Headquarters

> Crystal River

> Plant City

> Town N' Country

> Seffner

> Downtown

> Ocala

> Hudson

> Midtown

> Palm Harbor

> St. Petersburg

> N. Lakeland

> Sarasota

Helping to break the cycle of payday loans:

  • Free financial wellness learning on-demand for our members through GTE Elevate
  • Offering Money Mentor to help members reach their goals and stay motivated on their journey to financial wellness.
  • Fair and financially responsible options to borrow smaller amounts of money with short payback period with
    ▶ GTE Instant Cash

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Products With A Purpose

Designed for People, Not Profit

Hover over each icon to learn more.

credit builder

Credit Builder Loan

GTE's Credit Builder Loan allows members to begin building (or rebuilding) a positive credit history without any money down. Learn more.

instantcash

GTE Instant Cash

GTE Instant Cash gives members a fair and financially responsible way to borrow smaller amounts of money with short payback periods. This loan was designed to protect our members from high interest rates and predatory lenders. Learn more.

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Skip A Pay

For a low, one-time payment, eligible members can skip their loan payment during the month of their choice. Learn more.

52weeks

52 Week Savings Challenge

GTE Financial challenges our members to save one extra dollar each week, helping them see how easy it is to reach $1,378 in savings by the end of the year - and have a chance at a prize for participating! Learn more.

goforward

Go Forward Credit Card

We offer a secured card option to give members the opportunity to establish credit or overcome credit challenges. Members can pledge money to help secure their card with collateral. Plus, there's no yearly fee and members get access to a yearly credit review with our Community Financial Center staff! Learn more.

gofurther

Go Further Checking Account

This option is for members who are looking to re-start a checking relationship and get their finances back on track! Learn more.

gopremium

Go Premium Checking Account

Our Go Premium Checking account comes with built-in fraud-fighting and resolution services that help provide peace-of-mind and added confidence for our members. Learn more.

wecanhelp

We Can Help

Since 2008, our "We Can Help" program, has offered loan solutions that have assisted thousands of members who are experiencing financial hardship. Learn more.

futurechange

Future Change

With GTE's Future Change experience, members can save money easily and automatically. With each debit purchase, their change will automatically round up to the nearest dollar into a special savings account accessible 24/7. Learn more.

firsttimehome

First Time Home Buyer Loan

100% financing for first-time home buyers, helping members achieve the dream of home-ownership. Learn more.

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HomeAdvantage

For members who need more guidance throughout their home-buying journey, GTE offers HomeAdvantage. This free service gives members access to MLS listings, a network of experienced agents, and big savings at closing ($1,600 on average!) Learn more.

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GoPoints Rewards

With our FREE GoPoints Rewards program, members earn points for everything they do at GTE, which can be used for cash back, travel, and gift cards! Learn more.

A History of Helping Others

2022

deism1bDiversity, Equity & Inclusion

  • Refined DEI plan
  • Selected 7 nationally recognized DEI moments throughout the year to celebrate with employees and members
awardssm1blueAwards & Recognition

bptw1

Tampa Business Jounral's Best Places To Work

topwork1

Tampa Bay Times Top Workplaces

cunadiamond1

CUNA Diamond Award

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MAC Marketing Award

cynth2

CUNA Marketing Professional
of the Year

▶ Cynthia Colon

philsm1Philanthropy

Donated $52,394

so far in 2022

products1wProducts With A Purpose

Launched GTE Instant Cash, helping members avoid predatory lenders

educationsm1Financial Literacy

  • Hosted 28 financial workshops with 428 attendees so far in 2022
  • Introduced Level Up events aimed at youth members, to start them on a healthy financial journey
  • Launched 'Instantly Easy' video tutorials for multiple services

Instantly Easy Video Tutorials

2021

deism1bDiversity, Equity & Inclusion

  • Obtained DEI certifications from Cornell University and University of South Florida
  • Spanish applications made available for membership, credit cards, and auto loans
  • Provided bilingual training for employees
  • Designated position for full-time bilingual financial educator
  • Translated monthly member newsletter into Spanish
  • Selected 5 nationally recognized DEI moments throughout the year and celebrated with employees and members
awardssm1blueAwards & Recognition

  • Tampa Bay Business & Wealth Magazine’s Philanthropist of the Year
  • Aetna Workplace Well-being Silver Winner
  • American Heart Association Gold Workplace Health Award
  • Tampa Bay Business Journal's Best Places To Work
  • Tampa Bay Times Top Workplaces
  • CUNA Diamond Award
grant1bGrants

Received

$1.8 million

CDFI Grant

philsm1Philanthropy

  • Over $506,000 donated to local charities
  • 1,200 hours volunteered in the community
  • Held Make Hope Real where GTE gifted 13 member families in need with dream holiday wish list
  • Awarded 24 students with $2,500 scholarships, for a total of $60,000
  • Awarded $182,300 in grants through the GTE Foundation
  • Swipe It Forward campaign reminded members that swiping their cards helped GTE donate to the community
  • Integrated Future Change into payments & transfers to make charity donations even easier for members
expand1wExpanding Our Reach

Launched Remote Deposit in the GTE Mobile App, helping members deposit funds anywhere, anytime

educationsm1Financial Literacy

Hosted 211

financial workshops with

3,500 attendees

2020

deism1bDiversity, Equity & Inclusion

  • Welcomed 4,500 new Hispanic members, for a total of 41,000
  • Launched a robust Spanish website
  • Launched the GTE Mobile App in Spanish
  • Sat on the Latino Coalition of Tampa Bay executive board
  • Launched a Spanish queue in the Member Care call center
  • Developed DEI plan
awardssm1blueAwards & Recognition

  • Aetna Workplace Well-being Gold Winner
  • Tampa Bay Business Journal’s Best Places To Work
  • Tampa Bay Times Top Workplaces
  • CUNA Diamond Award
  • CUNA Excellence Award for Employee Engagement
  • 1st Place Ragan's Employee Communications Awards: Change Management
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Grants


Received a $500,000 grant from the CDFI Fund

philsm1Philanthropy

  • Over $442,000 donated to local charities
  • Held Make Hope Real for families in need
  • Awarded 24 students with $2,500 scholarships, for a total of $60,000
  • Awarded $87,500 in grants through the GTE Foundation
expand1w

Expanding Our Reach


  • Launched ▶ GTE Mobile App, helping members access their accounts anywhere, anytime
  • Launched Zelle, allowing members quick access to sending money to friends and family
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COVID Response


  • ▶ No closures or service interruptions
  • Offered safe access to our centers
  • Continued to lend with quick turn-around times
  • Provided uninterrupted and enhanced virtual services, with 55,000 members utilizing the new mobile app for account access

2019

deism1bDiversity, Equity & Inclusion

  • New Spanish commercial airs on Telemundo and Univision
  • Performed Hispanic Market Analysis
  • Updated Strategic Guidance updated to include Diversity & Inclusion
  • Offered Facebook live Spanish language financial workshops
  • Launched DEI initiative
  • Joined the Tampa Bay LGBT Chamber
awardssm1blueAwards & Recognition

  • Brian Best named Board Member of the Year by the Boys and Girls Clubs of Tampa Bay
  • Mastercard Community Institutions, Doing Well By Doing Good Award
  • Aetna Workplace Well-being Silver Winner
  • American Heart Association Workplace Health Achievement Index
  • Tampa Bay Business Journal’s Best Places To Work
  • Tampa Bay Times Top Workplaces
  • CUNA Business Development Professional of the Year – Yasmin Grullon
philsm1Philanthropy

  • Over $690,000 donated to local charities
  • 4,800 hours volunteered in the community
  • Held ▶ Make Hope Real for families in need
  • Awarded 50 students with $2,500 scholarships, for a total of $125,000
  • Awarded $74,300 in grants through the GTE Foundation
expand1w

Expanding Our Reach


  • Opened ▶ South Tampa location
  • Launched brand-new website with additional features and accessibility enhancements
educationsm1

Financial Literacy


Hosted over 156 ▶ events to help educate members

2018

deism1b

Diversity, Equity & Inclusion

  • Launched Spanish IVR menu
  • Added ‘Se Habla Español' signage to centers
  • Aired in-house produced broadcast commercial during the World Cup
  • Began sending targeted e-mails in Spanish
  • Introduced DEI into Strategic Planning

philsm1blue

Philanthropy

  • Over $610,000 donated to local charities
  • 4,400 hours volunteered in the community
  • Held ▶ Make Hope Real for families in need
  • Awarded 36 students with $2,500 ▶ scholarships, for a total of $90,000
  • Awarded $72,500 in grants through the GTE Foundation

awardssm1blue

Awards & Recognition

  • Corporate Philanthropy Award from Tampa Bay Business Journal
  • Featured in Forbes by the American Heart Association

educationsm1blue

Financial Literacy


expand1b

Expanding Our Reach

products1b

Products With A Purpose

2017

deism1b

Diversity, Equity & Inclusion

  • Created Spanish marketing collateral
  • Held home buying workshops in Spanish
  • Developed partnerships with Telemundo, iHeart Radio, and Prospera

philsm1blue

Philanthropy

  • Over $477,000 donated to local charities
  • Volunteered more than 3,600 hours to the community
  • Awarded $90,000 in scholarships to 36 students
  • Make Hope Real - GTE raised over $10,000 with the help of GTE’s membership and employees, and provided gifts and a holiday meal for five GTE member families in need
  • Awarded $21,500 in grants through the GTE Foundation

awardssm1blue

Awards & Recognition

  • Aetna Workplace Well-being Bronze Winner
  • Tampa Bay Times Top Workplaces

expand1b

Expanding Our Reach

products1b

Products With A Purpose

  • Launched Go Forward Credit Card

2016

deism1b

Diversity, Equity & Inclusion

  • 1st Hispanic Community Partner relationship established with Ana G Mendez University

philsm1blue

Philanthropy

  • Over $600,000 donated to local charities
  • 2,500 hours volunteered in the community
  • Held Make Hope Real
  • Awarded 36 students with $2,500 scholarships, for a total of $90,000
  • Awarded $32,000 in grants through the GTE Foundation

awardssm1blue

Awards & Recognition

  • Corporate Philanthropy Award from Tampa Bay Business Journal

educationsm1blue

Financial Literacy


expand1b

Expanding Our Reach

  • Renovated Temple Terrace Community Financial Center

2015

philsm1blue

Philanthropy

  • Over $480,000 donated to local charities
  • Held Make Hope Real
  • Awarded 36 students with $2,500 scholarships, for a total of $90,000
  • Awarded $7,500 in grants through the GTE Foundation

educationsm1blue

Awards & Recognition

  • Corporate Philanthropy Award from Tampa Bay Business Journal

expand1b

Expanding Our Reach

  • Renovated South Tampa Community Financial Center
  • Opened brand-new 'Student Powered Community Financial Center' at Southeastern University in Lakeland, furnished with a technology bar equipped with tablets and smartphones for members to try out GTE Financial’s free virtual banking channels

2014

philsm1blue

Philanthropy

  • Repaired 232 computers through our Techs On Tour program, saving members over $45,000
  • Held Make Hope Real where GTE raised over $9,000 and gifted 3 member families in need with dream holiday wish list
  • Awarded 36 students with $2,500 scholarships, for a total of $90,000

awardssm1blue

Awards & Recognition

  • Corporate Philanthropy Award from Tampa Bay Business Journal

educationsm1blue

Financial Literacy

  • Educated over 2,300 community members through our financial education seminars on important topics like credit, investing, homeownership, and savings

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Expanding Our Reach

  • Opened our first 'Next Generation Community Financial Center' in Downtown Tampa
  • Opened brand-new 'Student Powered Community Financial Center' in Ybor to support Hillsborough Community College, which hosted 57 financial education events, reaching over 600 students
  • Introduced Live Chat,  which enabled over 2,200 on-demand member interactions in its first year

products1b

Products With A Purpose

  • Launched Auto Harmony, an industry-leading, innovative way for members to lower their car payment, helping 372 members modify their car loan and free-up funds, without the hassle or cost of a traditional refinance
  • Launched Future Change, an easy way for members to round up change from debit transaction to a special saving account
  • Launched Pay For You, one of the largest scale promotions in the CU history, providing one GTE member family with an entire year of mortgage payments free

2013

philsm1blue

Philanthropy

  • Over $110,000 donated to  local charities
  • 1,300 hours volunteered in the community
  • Hosted 12 computer repair events through our Techs On Tour program, saving members over $35,000
  • Assisted 1,200 members with loan payments through our We Can Help program

awardssm1blue

Awards & Recognition

  • CUNA Excellence in Lending Award – member business lending strategy with a focus on local, small businesses

educationsm1blue

Financial Literacy

  • Hosted over 100 financial education seminars

products1b

Products With A Purpose

  • Enhanced Deposit2Go and Popmoney – two free, real-time member payment services recognized by CUNA as Best Practices
  • Launched Harmony Loans, allowing members to adjust their home loan rate with a single click
  • Launched College Advantage, offering a suite of products and opportunities to the next generation of members, including free checking and internship opportunities
  • Our industry-leading Home Affordable Refinance Program (HARP), saved members over $90 million in interest on their underwater mortgages so they could stay in their homes

2012

philsm1blue

Philanthropy

  • Over $100,000 donated to local charities
  • 350 hours volunteered in the community
  • Repaired 253 computers through our Techs On Tour program, saving members over $75,700
  • Awarded 12 students with $2,500 scholarships, for a total of $30,000
  • Assisted 1,244 members with loan payments through our We Can Help program

products1b

Products With A Purpose

  • Our industry-leading Home Affordable Refinance Program (HARP), saved 1,800 members over $77 million in interest on their underwater mortgages so they could stay in their homes

2011

philsm1blue

Philanthropy

  • Over $60,000 donated to local charities
  • Repaired 148 computers through our Techs On Tour program, saving members over $44,000
  • Brought over 500 smiles to deserving kids during the holidays, in partnership with the Guardian Ad Litem program, a local advocacy group for abused and neglected children
  • Partnered with Junior Achievement, contributing to the largest financial literacy education initiative in Tampa Bay

products1b

Products With A Purpose

  • Launched brand-new Bill Pay system, created based on member requests
  • Launched Deposit2GO and Zashpay, to make banking more accessible for our members

2010

products1b

Products With A Purpose

  • Launched Member Advantage program, providing 6.99% APY on the first $500 in both the eligible member’s checking and savings accounts, plus a variety of loan discounts, higher certificate rates and eliminated fees
  • Launched Early Saver account for members under the age of 18, providing 6.99% APY on the first $500 of savings
  • Re-introduced competitive share certificate rates
  • Eliminated $0.25 fee on debit transactions for qualifying members (those with eStatements, under age 12 or over 65)
  • Dramatically reduced numerous fees

2009

expand1b

Expanding Our Reach


Midtown 4

Mayor Rick Baker ran on a platform promising to make Midtown part of a "seamless city" where all residents have equal access to services. To an overlooked area about 40 blocks wide and 30 blocks just south of downtown, he promised to bring a major supermarket, a post office, a library and a bank. All would be part of an economic development zone in the heart of Midtown.

GTE Financial stepped up to the plate and vowed to provide the banking services to this area and those in need. Knowing how badly it was needed and the impact it would have in the neighborhood, we knew this was a great investment in our community. Giving back to the community is integral to GTE’s mission and we have used this location to provide valuable banking services, financial education, and community support.

Hear It From Our Members & Partners

GTE made a very stressful situation seem easy. Thank you for treating us like a friend instead of just another customer.

- Ahnna B.

GTE helped me save on my car payments by getting my interest rate lowered by 14% on 2 of my vehicles! I am by far more than happy and recommend this Credit Union to anyone needing to build their credit. They will get you on the right track, I promise!

- Jay P.

I love that it feels like a family. They recognize I am a long-time member and go out of their way to help us with any financial needs we have.

- Shannon D.

Just as the Y is much more than a ‘gym and swim’, GTE is much more than a financial institution. Whether it be through teaching youth how to swim, attacking the achievement gap by sending kids to summer camp or providing a family in need with an annual membership, GTE has helped impact the lives of hundreds of families in our community and we are beyond grateful for their support.

- Jarrod Williams, Center Executive Director of Campo Family YMCA

At Southeastern Guide Dogs, we appreciate the life-changing impact made by the employees and leadership of GTE Financial. Our dogs transform lives every day, and we can’t do it without you.

-Titus Herman, President & CEO of Southeastern Guide Dogs

Boys & Girls Clubs of Tampa Bay is grateful to GTE Financial for becoming a beacon in the community and an outstanding partner in helping us achieve our mission. From the leadership to the newest employee, we know that your team is right there with us, supporting our cause to ensure that success is within reach for every child, especially those who need us the most.

- Terry Carter, President and CEO of Boys & Girls Club of Tampa Bay

4.6/5

member satisfaction


4.9/5

rated mobile app


4.0/5

rated on Google

GTE Financial’s Executive Leadership Team Proudly Accepts the
2021 Corporate Philanthropy of the Year Award


corporate philanthropy of the year award

From L to R: Manny Aguilar, SVP - Commercial & Advisory Services; Jasiel Legon, SVP - Chief Talent Officer; Brad Baker, EVP - Chief Financial Officer; Adrianne Garcia, Sr. Executive Assistant to Chief Executives; Dona Svehla, SVP - Chief Lending Officer; Ashley Stimatz, Chief of Staff to President/CEO; Brian Best, President and CEO; Mandy Zurbrick, SVP - Chief Marketing Officer; Jennifer Maxfield, SVP - Chief Strategy Officer; Chad Burney, EVP - Chief Operations Officer